Category: Strategy

The holiday season is one of the busiest and most lucrative times of the year for many businesses, especially as companies push for that last quarter of revenue. According to ROI Revolution, eCommerce sales made up 1 in 5 purchases in 2022, generating over $200 billion in revenue. So, if you want to cash in on […]

Regardless of the niche, your business is in or the size of your organization, you have to connect with your audience. Creating a buzz around your product or service is integral to piquing the interest of existing or potential customers.  Email marketing remains one of the most effective channels to establish direct communication with your […]

It’s almost impossible to avoid seeing paid advertising in today’s digital world. Whether you’re scrolling through your cell phone or driving, you’re bound to be faced with ads on social media, TV, billboards, paid displays, radio, and more. That’s why paid ads have evolved to become the bread and butter of marketing campaigns, especially as […]

Do you love receiving cold calls or emails you never signed up for? What about when TV commercials invade your latest binge-watch? We’re going to guess you answered “definitely not.” Chances are that if you don’t like disruptive outbound strategies,  your email marketing audience probably doesn’t, either. If you’re looking to find (and retain) engaged customers who […]

CRM (Customer Relationship Management) is a process that involves managing communications with existing and potential customers, and making use of data to create, improve, and manage customer relationships. Simply put, CRM helps you keep track of your customer’s data, sales history, and product information. It also works toward organizing customer reminders and callbacks, scheduling staff […]

Email marketing is a vital communication tool for both consumers and brands, marrying a strong email marketing strategy and a carefully maintained budget. With every marketing dollar needed to make an impact for small and large businesses alike, brands need their marketing channels to produce leads and provide a return on investment (ROI). With more […]

Modern tech advancements have changed the world of marketing, meaning today’s marketer has more ways to reach prospects than ever before. Although search engine marketing and social media networks are useful, email marketing continues to be the most effective digital marketing tool for large and small businesses alike. As a new small business owner, this […]

Email marketing produces an average of 174% more conversions than social media and results in 28.5% higher ROI than direct mail, but there are a lot of other considerations at play. Writing compelling copy, crafting clear CTAs, creating an enticing design (viewable on multiple devices), and ideating interesting, clickable topics for writing…there’s so much to think about! Newsletters […]

Think about your perfect email. Eye-catching design, snappy and witty copy, and an incredible CTA… a true sales magnet. You send it from your laptop, open it on your iPhone, and… oh no. The formatting has changed, the GIFs aren’t working, and your boss is ringing your phone off the hook. What went wrong? Our guess? […]

As marketers, you’ve probably heard the terms “metrics” and “analytics” before, especially when it comes to email marketing…but what does that really mean?  Both terms can refer to different things in different marketing niches. But, when we’re talking about email marketing, in particular, metrics refer to data that gives you information about your emails and […]