Category: Strategy

If you’re a Shopify user then you’ve probably heard the news by now: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of […]

Shipping Confirmation Emails might not appear to be the most thrilling messages within your range of customer communications. Yet, savvy marketers recognize that each email is a chance, especially considering that confirmation emails achieve open rates as remarkable as 85%. (In contrast, marketing emails typically only achieve an average open rate of 20-25%). Among transactional […]

Feeling ghosted by your customers? Win-back email campaigns can help you reignite your relationship with shoppers that have pulled a disappearing act. With every highly engaged customer and brand loyalist that keeps coming back, you’ll also have a few lapsed and unengaged customers who haven’t interacted with your brand or purchased in some time. It’s […]

The challenge of Cart Abandonment has been a constant concern for digital marketers since the inception of eCommerce. Moreover, it’s evident that consumers are currently displaying an increased tendency to add products to their carts and then leave them behind. While abandoned cart automation has undoubtedly aided brands in reclaiming substantial sales revenue, there exist […]

Even with the dizzying amount of digital marketing channels available, email is still a powerful marketing tool for B2C brands. It’s cheap and scalable, and it can help you develop strong relationships with customers that last. Naturally, you have a variety of goals you’re trying to achieve with email marketing, but how do you get […]

Imagine you’re telling a story to 10 people. You know each of them by name, you can gauge their reactions, and you can tailor what you’re saying so it resonates with them. But appealing to a wide audience is harder. The bigger your audience gets, the more difficult it becomes to keep track of what […]

The moment after someone makes a purchase from your brand is pivotal… but why? When a new customer has made the leap to buy from you, the way that you handle the post-purchase moment will define whether your brand becomes a trusted go-to for them, or just another email they ignore in their inbox. Want to […]

Growth is important for your business, but growing your business isn’t just about sales… it’s about growth, too! Growth touches every corner of your business. Your brand awareness, customer base, revenue, products, services are all areas that will grow as you expand your brand’s footprint. However, sustainable growth doesn’t happen with a “growth at all […]

Got a spring in your step recently? New beginnings, fresh scents, and colors, and the first wafts and whiffs of warmth – spring is finally here!  The telltale signs of Spring translate to the retail world, too. If you are an avid shopper or a fashion lover, then you know that spring brings brand-new retail offerings. […]

Imagine that you walked into a store, picked out an item, put it in your shopping cart, and then left the cart in the middle of the aisle and started to leave the store. What might happen?  Well, first of all, you might get some strange looks. But a retail employee might also say something […]