Category: Business

Combine Social Media and Email Marketing for Better Branding Digital marketing performs best when your various channels and platforms work together. A cohesive, multi-channel brand experience creates a more personal connection with your followers by presenting a holistic impression of what your brand stands for. Today’s consumers want community. They want the chance to know […]

When your relationship with one of your subscribers ends, sometimes the worst part is not knowing why it all went wrong. Thankfully, you can set up an optional exit interview to capture the reasons why someone is leaving after they unsubscribe. This is a neat way to turn an unfortunate situation into solid lessons for […]

Growth is important for your business, but growing your business isn’t just about sales… it’s about growth, too! Growth touches every corner of your business. Your brand awareness, customer base, revenue, products, services are all areas that will grow as you expand your brand’s footprint. However, sustainable growth doesn’t happen with a “growth at all […]

Marketers today aren’t just relying upon single-channel marketing; now, it’s all about the adoption of omnichannel marketing. Because of the far reach of omnichannel marketing, it presents a unique opportunity to target audiences in 360 degrees (positively, of course).  When a prospect browses certain products on your website, you’ll want to carry out cross-channel marketing […]

How do you feel when you send an email campaign and receive a message that some of your subscribers didn’t or couldn’t receive it? Disappointed and frustrated, right? A message that returns to your inbox because it couldn’t be delivered to a prospect’s email is called a bounce back. In this post, we’ll explore what […]

Imagine that you walked into a store, picked out an item, put it in your shopping cart, and then left the cart in the middle of the aisle and started to leave the store. What might happen?  Well, first of all, you might get some strange looks. But a retail employee might also say something […]

Do you love receiving cold calls or emails you never signed up for? What about when TV commercials invade your latest binge-watch? We’re going to guess you answered “definitely not.” Chances are that if you don’t like disruptive outbound strategies,  your email marketing audience probably doesn’t, either. If you’re looking to find (and retain) engaged customers who […]

CRM (Customer Relationship Management) is a process that involves managing communications with existing and potential customers, and making use of data to create, improve, and manage customer relationships. Simply put, CRM helps you keep track of your customer’s data, sales history, and product information. It also works toward organizing customer reminders and callbacks, scheduling staff […]

Email marketing is a vital communication tool for both consumers and brands, marrying a strong email marketing strategy and a carefully maintained budget. With every marketing dollar needed to make an impact for small and large businesses alike, brands need their marketing channels to produce leads and provide a return on investment (ROI). With more […]

Modern tech advancements have changed the world of marketing, meaning today’s marketer has more ways to reach prospects than ever before. Although search engine marketing and social media networks are useful, email marketing continues to be the most effective digital marketing tool for large and small businesses alike. As a new small business owner, this […]