Category: Business

Numerous individuals hold the belief that, in 2023, email marketing has lost its relevance. Nonetheless, contrary to this notion, it maintains its efficacy as a tool for engaging with customers. The surge in online business prevalence continues unabated, with the volume of emails consistently growing year after year. A significant 60% of consumers credit emails […]

Customers are most engaged with a company the moment they make their first purchase from that company or sign up for a newsletter. No matter how extensive your product range or how good customer support you provide, both customers and subscribers will eventually lose interest in your company. At the same time, it’s not at […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it. The more competently email marketing is conducted, the more profit it brings. We have […]

Email marketing has many benefits. This is the highest ROI among all channels of direct communication, and interaction with customers, for which you don’t need to pay extra. But many companies make typical mistakes that nullify all efforts to develop it. The more competently email marketing is conducted, the more profit it brings. We have […]

With multiple email metrics and KPIs, you can get data-driven insights to improve the results of your email marketing campaign. In this post, we will describe 4 key email marketing metrics. So, why only 4 metrics? Each of these metrics corresponds with a specific, high-leverage part of your email. If performance dips, reviewing which of these numbers […]

  The effectiveness of Internet marketing is measured using a large number of indicators. They are called KPI – key performance indicators. With the help of KPIs, you will be able to formulate goals and evaluate the effectiveness of the work done, no matter what your company’s marketing strategy is. KPI always displays a specific […]

For some, email marketing is a full-fledged online sales tool that increases purchases and attracts new customers, retains old ones, and returns those who left. For others, it’s just a way of delivering news through email. Let’s consider 5 email marketing myths that are bad for your business and who shouldn’t be trusted. Myth #1: […]

While Klaviyo doesn’t have a built-in integration with Bronto, you can export your data from Bronto and upload it into Klaviyo. Bronto contacts and related data are exported from Bronto in CSV format. CSV files can be easily formatted to ensure successful import to a Klaviyo list. The main advantages and functions of Bronto and […]

If you’re a Shopify user then you’ve probably heard the news by now: Mailchimp asked Shopify to remove the Mailchimp for Shopify integration from their marketplace. In other words, Mailchimp and Shopify are breaking up. The good news is that this isn’t as drastic as it sounds, and it shouldn’t be a huge amount of […]

The challenge of Cart Abandonment has been a constant concern for digital marketers since the inception of eCommerce. Moreover, it’s evident that consumers are currently displaying an increased tendency to add products to their carts and then leave them behind. While abandoned cart automation has undoubtedly aided brands in reclaiming substantial sales revenue, there exist […]