Category: Automation

Email marketing is a massive industry, with tons of different strategies and tactics available for eCommerce brands to reach their audiences. But, if you’re looking for a strategy that’s both efficient and effective… then drip campaigns are for you! In this blog, we’ll explore what drip campaigns are, why they’re effective, and the 5 steps […]

With its proven, revenue-generating results within the eCommerce industry, email marketing has become a go-to for brands and businesses of all kinds. But, like most things in marketing, there aren’t many things that are “quick” or “easy” in the world of email. It takes time to develop the skills needed for effective copy, design, and […]

Whether you’re an eCommerce business selling skincare or consumer packaged goods, all eCommerce businesses ultimately want the same thing — happy and loyal customers! There are tons of different ways to build customer satisfaction and loyalty, but one of the most effective ways is through email marketing. Here are the top 5 things your eCommerce […]

After a hectic holiday season, eCommerce brands are enjoying a quieter few weeks of recalibration and realignment… but downtime doesn’t mean throwing strategy to the wayside. The beginning of the year still offers festive-forward opportunities for strategic email marketing, from ringing in the New Year itself to prepping for holidays like Valentine’s Day. Here are […]

Black Friday and Cyber Monday (BFCM) is a retail phenomenon that sends both shoppers and businesses into a buying-and-selling frenzy. For eCommerce businesses, BFCM has massive potential to drive revenue, set the tone for the holiday season, and make or break seasonal sales records.  But BFCM isn’t just a time for excitement and sales — […]

Table Of Contents In today’s digital age, marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive growth. Klaviyo and Keap are two popular options that offer a wide range of features to help businesses automate their marketing campaigns, manage customer relationships, and ultimately boost revenue. In this […]

Table Of Contents In today’s rapidly evolving digital landscape, businesses are presented with a plethora of tools to help streamline their marketing efforts and engage with customers in a more personalized manner. Marketing automation platforms have emerged as a game-changer, allowing businesses to automate tasks, nurture leads, and drive conversions. Two popular contenders in this […]

Table Of Contents In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their customers and drive conversions. To effectively harness the potential of email marketing, you need a reliable and feature-rich platform that caters to your unique business needs. In this article, we will compare two popular email marketing […]

Table Of Contents In the ever-evolving world of digital marketing, businesses are constantly seeking powerful tools and platforms to effectively engage with their customers and drive revenue. Two such platforms that have gained significant attention in recent years are Dotdigital and Klaviyo. Both Dotdigital and Klaviyo are marketing automation platforms that aim to streamline and […]

In 2023, worldwide email users will hit 4.37 billion, a 2.7% increase from the year before. With around half of the global population using email in their day-to-day lives, overlooking the power of email marketing means forfeiting engagement and earnings.  However, without considering this one key metric, your email marketing efforts won’t be successful — […]