Category: Automation

Have you ever run out of products before you realize you need to restock? Skincare, makeup, soap, laundry detergent, you name it. Some consumers have roommates or family members to remind them to restock items like toilet paper or dish soap, but some don’t.  If your business sells consumable goods or consumer packaged goods (CPGs), […]

The moment after someone makes a purchase from your brand is pivotal… but why? When a new customer has made the leap to buy from you, the way that you handle the post-purchase moment will define whether your brand becomes a trusted go-to for them, or just another email they ignore in their inbox. Want to […]

Generating newsletter campaign ideas can be challenging if you want to send them regularly, especially when marketers often juggle completing tasks!  With visual communication being a key component of content marketing strategies, ideation for impactful newsletters has to be a priority for brands. Why? Because running out of ideas isn’t an option!  So, where do you go […]

How do you feel when you send an email campaign and receive a message that some of your subscribers didn’t or couldn’t receive it? Disappointed and frustrated, right? A message that returns to your inbox because it couldn’t be delivered to a prospect’s email is called a bounce back. In this post, we’ll explore what […]

Imagine that you walked into a store, picked out an item, put it in your shopping cart, and then left the cart in the middle of the aisle and started to leave the store. What might happen?  Well, first of all, you might get some strange looks. But a retail employee might also say something […]

It’s almost impossible to avoid seeing paid advertising in today’s digital world. Whether you’re scrolling through your cell phone or driving, you’re bound to be faced with ads on social media, TV, billboards, paid displays, radio, and more. That’s why paid ads have evolved to become the bread and butter of marketing campaigns, especially as […]

In today’s fast-paced world, consumers demand swift solutions and instant gratification. While achieving this might appear challenging, email marketers possess the tools to promptly address a portion of their customers’ requirements. This is precisely where the concept of automated emails comes into play. Whenever your customers take specific actions or express their needs, automated emails […]

Think about your perfect email. Eye-catching design, snappy and witty copy, and an incredible CTA… a true sales magnet. You send it from your laptop, open it on your iPhone, and… oh no. The formatting has changed, the GIFs aren’t working, and your boss is ringing your phone off the hook. What went wrong? Our guess? […]

Did you know that 96% of visitors to any website leave without making a purchase? Whether they were just window shopping to begin with, or something else caught their eye, potential customers can leave without purchasing for any number of reasons. Regardless of why a purchase wasn’t made, your brand is now faced with a […]