Category: Business

Last weekend, I spent my afternoon in Manhattan, learning from and collaborating with other Ukrainian innovators, entrepreneurs, and business owners at Board NY’s Modern Marketing event. Board NY – a New York-based, internationally-reaching business community for Ukrainian entrepreneurs – hosted this event as a way for aspiring business owners to learn from and connect with […]

Black Friday and Cyber Monday (BFCM) are some of the most anticipated shopping events of the year, and email marketing plays a crucial role in driving sales and engaging customers. However, sending BFCM email campaigns without considering metrics, analytics, and optimization is a missed opportunity for success. Evaluating performance data is a key aspect of […]

Table Of Contents In today’s digital age, marketing automation platforms have become essential tools for businesses looking to streamline their marketing efforts and drive growth. Klaviyo and Keap are two popular options that offer a wide range of features to help businesses automate their marketing campaigns, manage customer relationships, and ultimately boost revenue. In this […]

Table Of Contents In today’s rapidly evolving digital landscape, businesses are presented with a plethora of tools to help streamline their marketing efforts and engage with customers in a more personalized manner. Marketing automation platforms have emerged as a game-changer, allowing businesses to automate tasks, nurture leads, and drive conversions. Two popular contenders in this […]

Table Of Contents In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their customers and drive conversions. To effectively harness the potential of email marketing, you need a reliable and feature-rich platform that caters to your unique business needs. In this article, we will compare two popular email marketing […]

Table Of Contents In the ever-evolving world of digital marketing, businesses are constantly seeking powerful tools and platforms to effectively engage with their customers and drive revenue. Two such platforms that have gained significant attention in recent years are Dotdigital and Klaviyo. Both Dotdigital and Klaviyo are marketing automation platforms that aim to streamline and […]

Customer outreach has always been a crucial aspect of successful eCommerce brands. However, today’s customers have higher expectations. While 66% of customers expect brands to understand their needs and wants, only 34% of brands actually treat their customers like individuals instead of dollar signs. So, how can you make sure your brand doesn’t fall in […]

When considering how impressive the statistics about email marketing are — like its ROI of $36 for every $1 spent — it’s easy to overlook other marketing methods. However, the savviest marketers understand the power of a diverse marketing strategy. One way you can diversify your strategy is by combining traditional and modern strategies for […]

No matter your product, audience, or industry, all eCommerce businesses understand how important it is to use a good fulfillment system … but why? Because eCommerce business owners understand more than anyone that an underperforming, failing, or unsuitable fulfillment system leads to: ■ Lower sales, ■ Skewed data, ■ Unhappy customers, ■ Negative brand perception, […]

In 2023, worldwide email users will hit 4.37 billion, a 2.7% increase from the year before. With around half of the global population using email in their day-to-day lives, overlooking the power of email marketing means forfeiting engagement and earnings.  However, without considering this one key metric, your email marketing efforts won’t be successful — […]